http://www.jay-brida.com/follies-1 daily 0.75 2020-01-21 https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1440360019343-O9K13PBHIVR97PZ2IC3Z/image-asset.jpeg Follies - Uma and Me Uma Thurman grew up going to a private elementary school in my hometown. She was contemporaries with some of my friends who went to the same school, although I never met her. Years later, we didn't meet again in this edition of GQ. She was on the cover. Contemporary Press scored a small inside piece in the front of the book, which was particularly notable since we hadn't even written a single novel by that point. A writer approached us after a particularly raucous fundraising party (oh if only for Kickstarter in 2002!) and asked us if we would mind if she wrote a piece about us. It seemed like a good idea to us, little did we know that GQ would bite on her pitch. From this piece we caught the eye of a rep from Publishers Group West, who was the main distributor for the major indie publishers from back when there were bookstores. After signing contracts with PGW, we realized we need to actually write some pulp fiction. I'm pretty sure there's another Uma connection there somewhere. https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1440360019343-O9K13PBHIVR97PZ2IC3Z/image-asset.jpeg Follies - Uma and Me Uma Thurman grew up going to a private elementary school in my hometown. She was contemporaries with some of my friends who went to the same school, although I never met her. Years later, we didn't meet again in this edition of GQ. She was on the cover. Contemporary Press scored a small inside piece in the front of the book, which was particularly notable since we hadn't even written a single novel by that point. A writer approached us after a particularly raucous fundraising party (oh if only for Kickstarter in 2002!) and asked us if we would mind if she wrote a piece about us. It seemed like a good idea to us, little did we know that GQ would bite on her pitch. From this piece we caught the eye of a rep from Publishers Group West, who was the main distributor for the major indie publishers from back when there were bookstores. After signing contracts with PGW, we realized we need to actually write some pulp fiction. I'm pretty sure there's another Uma connection there somewhere. https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1440360254033-IVG0AYRVTNW18DYXCNSJ/image-asset.jpeg Follies - Working Blue This was our Website. I think it's still sexy as hell. Jennifer Lilya and her husband Dennis Hayes along with Chris Reese helped us come up with a stunning design aesthetic and visual presence. It was around this time when I was interviewed by The Gothamist which adds a little more story to our project. It just felt like such a great and interesting time to be in New York. https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1440360149803-CZNXI34SB0EXWOG5KMLO/image-asset.jpeg Follies - Novel Attempts at Market Penetration So sure, it was a little confrontational. But the key, or so I thought, was to write the book before the Republican National Convention in NYC and then use THAT in order to sell novels by hand to protestors. Didn't quite work that way. That said, I'm happy with this novel. A basic 'political operator trying to solve a problem for his boss' noir (I'm pretty sure I had something like Miller's Crossing in mind, which, naturally, was a ripoff of Hammett's Glass Key) with a NYC setting. It's still available on Amazon for a penny. There were some generous reviews too, including one by Lou Dubose, who, full disclosure, was my editor at the Texas Observer. A quick note of pride: Halfway through the print run which was way over estimated, the print shop in St. Louis noticed the cover and theme and refused to print anymore copies. They eventually relented after I made up some legal letterhead and reminded them that they had already cashed my check. We then turned that around into an minor PR success. https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1440360176390-GRFEH8J6EUAXL2QC48QD/image-asset.jpeg Follies - Cover Design from Mars CP was my idea and my friends did some amazing work to make the failure very, very interesting. We did two short story collections in addition to 11 original novels. This was the second Danger City collection and the cover was my original contribution to cover design. It's a picture of the pay phone at the old Mars Bar down in the East Village. Kids today would be confused by the existence of both pay phones and the Mars Bar. https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1440360224724-A07ERNWQZWNTNG70ACUN/image-asset.jpeg Follies - Burn After Reading I wrote this quickly and wince when I read part of it. Parts are fine. Still, it was my first novel and a learning experience. Plus, as a result of Jennifer Lilya's design — she was a partner and her legs were on the cover of my next book — we caught the eye of a Turkish publisher who arranged to translate and print our books in Asia Minor. Made some actual money off it, which we then put back in the company to burn away as quickly as possible. https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1443314391909-MLJKQMAUMXVPNR7JSVAR/believer_dangercity_Page_1.jpg Follies - The Believer at Our Last Waltz Another generous review. This was a piece than ran in the hip lit journal The Believer. The reviewer managed to come to our last reading ever, which was an absolute shitshow, held just before I moved to Los Angeles and about six months before we went under. There's a long, sordid story that if anyone is ever interested in, I will tell in total confidence. That he saw most of it and was still this decent and honest in his review I think speaks well for him. https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1443314446360-UQFXEPCDH0LZAWF8DYIX/believer_dangercity_Page_2.jpg Follies http://www.jay-brida.com/home daily 1.0 2025-01-28 https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1732153743691-28T4E7Z9PVIB3Q0S35RZ/etron_launch_Page_1.jpg Home https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1732150644315-6NXTQ5JELDO3VCXREITS/Screenshot+2024-11-20+at+4.46.54%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1439937240611-GOIJLYO8BYWIIFZNQ61G/Screen+Shot+2015-08-18+at+3.26.16+PM.png Home https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1733340985688-U7722Z0RH2JK32XIPK20/Merck_Oncology.png Home https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1733341093267-UQZQ2WVDD68HIBVZP0AO/Screenshot+2024-12-04+at+11.37.44%E2%80%AFAM.png Home https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1732149649505-4ZL1O457IWFNB6HE6UOM/image-asset.jpeg Home - Dysport CTV: No Frown Lines Here In 2023-24, as the lead copywriter and associate creative director for Real Chemistry's Galderma Aesthetics account, I helped articulate brand overhaul of Dysport, a direct injectable competitor to Botox. With my art partner, we oversaw the look, feel, and tone of the re-energized brand, making it more youthful, more dynamic, and more personable to consumers. The tag line "Uniquely you. Definitely Dysport." was our conceptual first step in selling through the entire concept through to the client. We eventually expanded the conceit of "Uniquely You." to an entire suite of other adverbs (like "Boldly", "Brilliantly" and "Beautifully You") to reflect the character of the model we would elevate, while helping consumers identify themselves with the brand. The rebrand has been a creative success. We incorporated the tagline, updated brand voice, and visual approach throughout the whole brand, including an overhauled website, a CTV spot, several social videos and animated featurettes, sales pieces, and in-clinic signage, along with a detailed brand guideline deck, so any agency who works on the campaign has to incorporate our tone and voice for Dysport. By creating this campaign, we’ve been able to make Dysport more visible as a challenger brand and gain inroads in the ultra-competitive, Botox-dominated, injectables market. You can see our website here, for a deeper look. http://www.jay-brida.com/travel daily 0.75 2015-08-14 https://images.squarespace-cdn.com/content/v1/55cd2c68e4b01e36b69a47ca/1442155133941-NDZ5S22OJDTHDC5S9QSJ/Florence_Brida_Page_1.jpg Travel http://www.jay-brida.com/follies daily 0.75 2015-09-27 http://www.jay-brida.com/ron_carter daily 0.75 2020-01-21 http://www.jay-brida.com/new-index daily 0.75 2020-01-21 http://www.jay-brida.com/new_orleans daily 0.75 2020-01-21 http://www.jay-brida.com/aluminum daily 0.75 2020-01-21 http://www.jay-brida.com/portfolio daily 0.75 2020-01-20 https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457024162806-XH03IVFMI26S05KB074J/31.jpg portfolio - Caravan In hac habitasse platea dictumst. Fusce eu erat tincidunt, dapibus sem scelerisque, dapibus nibh. 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